From Awareness to Funding: A study of library support in America

You can download OCLC's latest membership report here.

Among the findings:

• "Library funding support is only marginally related to library visitation
• "Perceptions of librarians are an important predictor of library funding support
• "Voters who see the library as a 'transformational' force as opposed to an 'informational' source are more likely to increase taxes in its support ."

The report suggests that targeting marketing messages to the right segments of the voting public is key to driving increased support for U.S. public libraries."